ISSN (Online) : 2456 - 0774

Email : ijasret@gmail.com

ISSN (Online) 2456 - 0774

ACOMPREHENSIVE STUDY OF CONSUMER BEHAVIOUR AND CONSUMER PREFERENCE DURING THESHOPPING HOURS IN RETAIL SECTOR WITH REFERENCE TO LUCKNOW REGIONS.


Abstract

Abstract:- Retailers are constantly using different in-store influencersto turn browsers to spenders. However, success depends on how these influencersare viewed by the consumers. The pattern of sales has been studied in marketstudies as well as, for example, in psychology and economics. This studyattempted to examine the relationship of different factors to consumerbehaviour in the Organized Retail Sector in India. This article evaluatescustomers' impressions of different in-store stimuli, such as merchandise,promotion, displays and ambience, across stores located in India.

Keywords: Commoditypurchase, Customer choice, Coordinated retail outlets


Full Text PDF

IMPORTANT 

Submit paper at ijasret@gmail.com

Paper Submission Open For December 2020
UGC indexed  2017-2019
Last date for paper submission 30 January, 2021
Deadline Submit Paper any time
Publication of Paper Within 01-02 Days after completing all the formalities
Paper Submission Open For online Conference 
Publication Fees(6 Authors) Rs.1000    (Up to 06 Authors)