ISSN (Online) : 2456 - 0774

Email : ijasret@gmail.com

ISSN (Online) 2456 - 0774


A REVIEW OF CUSTOMER RELATIONSHIP MANAGEMENT

Abstract

Abstract:- The study looks at Customer Relationship Management (CRM) literature with a particular focus on CRM's effect on client satisfaction & customer loyalty. CRM is a series of methods for the management and development of the customer base by organizations. With customer research in the CRM database, new approaches to lead business strategies are developed. Analytical CRM supports customer information or interaction analysis through various data mining techniques. The optimism of CRM was the main focus of academics and professionals on information systems. This study paper provides an analysis of CRM as well as its new research in order to achieve fierce competition in the banking sector, as the rivalry is continuously being undertaken to attract the biggest possible number of customers and taking account of poorly differentiated banking deals.Keywords—Customer Relationship Management, CRM Using Business Process, CRM Processes In Retail Banking.

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