Abstract Trademarks are signsof very high reputational value as asset. Thus, they require some protection. Atrademark is a mark that one can use to recognize business products and servicesfrom other vendors. The rapid growth ine-commerce at early in 21st century has had a remarkable impression onintellectual property and management. A particular area of concern is themisuse of trademarks and trademark requires protection. Trademarks arepossessory words with high reputation. The paper presents the review of different techniques used forsimilarity measures and their contrasting factors of Trademarks.
Keywords: - conceptualsimilarities, trademark comparison, Semantic Analysis, feature extraction.