Abstract

Abstract: - This articlefocuses on online buying behavior of female in Lucknow reference to clothingwear (apparel).Women are more influenced by fashion in comparison of men. Theobjective of this study is to reveal the attitude of women in online shoppingand what are the hurdles to stop her from online shopping and that factormotivate her for online shopping. Lucknow is a ‘city of nawabs’ is also doingwell in online shopping and it is shopping then no one even in comparison with ladies Online Shopping. The insight ofthis research article is exploration of online shopping behavior of female withlots of reasons behind this. This research article opens the lock about onlineshopping of women especially for Lucknow region and also provides the ins andouts about online shopping of females.

Key words- Online Buying Behavior, Clothing Wear, Online Shopping.