Abstract:- Retailers are constantly using different in-store influencersto turn browsers to spenders. However, success depends on how these influencersare viewed by the consumers. The pattern of sales has been studied in marketstudies as well as, for example, in psychology and economics. This studyattempted to examine the relationship of different factors to consumerbehaviour in the Organized Retail Sector in India. This article evaluatescustomers' impressions of different in-store stimuli, such as merchandise,promotion, displays and ambience, across stores located in India.
Keywords: Commoditypurchase, Customer choice, Coordinated retail outlets