Abstract: - The world is shifting from analog to digital, and marketing is no exception. As technology development increases, digital marketing, social media marketing, and search engine marketing are also increasing. Internet users are increasing rapidly, and digital marketing has profited the most because it mainly depends on the internet. Consumers' buying behavior is changing, and they are more inclined towards digital marketing than traditional marketing. This review paper aims to study the impact of digital marketing and how important it is for both consumers and marketers. This paper begins with an introduction to digital marketing. It highlights digital marketing mediums, the difference between traditional and digital marketing, and the pros, cons, and importance of digital marketing in today’s era.Keywords—Digital Marketing, Internet, Online Advertising, Internet Marketing.